Valle de Guadalupe, Mexico
Baja
Two hours south of home
Wine industry operator · DTC growth strategist · Speaker
Helping wine businesses grow in a market that no longer rewards tradition alone.
Greg Martellotto is a wine entrepreneur, ecommerce operator, importer, winery owner, and speaker helping wineries and wine associations navigate DTC growth, digital strategy, brand positioning, AI, and the changing economics of wine.
20+ yearsOperating in wine
5,000 a yearWines tasted
50+ countriesSourced on the ground
FounderBigHammerWines.com — national DTC
Winery ownerMartellotto · Santa Barbara County
ImporterOne Vine Wines — wholesale
Two ways to work with Greg
Running a winery or association?
Consulting that solves expensive growth problems
DTC underperformance, club stagnation, channel conflict, AI adoption — diagnosed and fixed by someone who runs a national DTC wine business every day, not a consultant with a deck.
Hire Greg as a ConsultantProgramming an event?
Talks your audience will actually use
Signature keynotes on where the wine business is going — direct, digital, and human — plus the flagship format: a keynote paired with a guided tasting.
Book Greg to SpeakField Notes
Operator notes from the road — wine, markets, and what they teach.
La Morra, Italy
Piemonte
Barolo at dusk, truffles by nine
Ginza, Tokyo
Tokyo
Twelve seats in Ginza
Stuck on a specific growth problem? Ask Greg Uncorked below — it knows the field notes, the businesses, and how Greg works. If it sounds like a fit, it will point you straight to him.